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By
Digital Marketing Executive

Dar Es Salaam
Details
Application deadline: 2019-12-15

Responsibilities:

  • Assist in the formulation of strategies to build a lasting digital connection with customers
  • Plan and monitor company presence on social media ( Instagram, Facebook, Tweeter, etc )
  • Launch optimized online adverts through Google Adword, Facebook, etc to increase company and brand awareness.
  • Track the website traffic flow and provide internal report regularly
  • Be actively involved in SEO efforts ( keyword, image optimization, etc )
  • Prepare online newsletter and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Design, edit and post contents ,videos and audio content on online sites
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools ( Google Analytic , Web Trend , etc )
  • Acquire insight in online marketing trends and keep strategies up to date
  • Keep track of various costs involved in the digital channels
  • Maintain partnership with media agencies and vendors


Requirements:

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge with ad serving tools ( eg DART, Atlas )
  • Perfect knowledge of web analytics tools ( eg Google Analytic ,Web Trend ,etc )
  • Design skills and experience in creative content writing
  • Analytical mind set and critical thinking
  • Excellent communication and interpersonal skills

NOTE:

Attach a brief explanation in your own words:

1. What do you understand about digital marketing and why is it important in the tourism industry.

2. Why should we select you

Application Procedures

Apply via email: info@worldpori.co.tz

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